This course teaches you how to create and manage sales funnels that move prospects through awareness, interest, decision, and action. Designed for marketers, business owners, and digital entrepreneurs, it provides a framework to systematically convert leads into customers. You’ll start by mapping the customer journey and designing funnel stages — including lead magnets, landing pages, email sequences, upsells, and thank-you pages. The course explores tools like ClickFunnels, Leadpages, and email platforms to build and automate your funnel components. You’ll learn how to craft compelling offers, optimize page copy, and use analytics to track performance. Topics include funnel metrics, A/B testing, traffic sources, and retargeting strategies to improve conversions. This course also helps you identify funnel bottlenecks and troubleshoot drop-offs in real time. You'll understand how to scale a working funnel and tweak your messaging based on audience behavior and engagement data. By the end, you'll have a high-converting, automated system that brings in leads, nurtures them, and turns them into paying customers — all with a measurable and repeatable process that supports sustainable business growth.