Great content without a strategy gets ignored. This course teaches you how to build a content strategy that aligns with your business goals, engages your audience, and drives consistent growth across blogs, social media, and digital platforms. You’ll begin by defining your content objectives — traffic, leads, conversions, or engagement — and mapping your customer journey. Then, you’ll identify content themes (pillars), key formats, and tone that match your brand’s voice and audience needs. The course guides you through planning long-form blog posts, short-form social content, and evergreen vs trending content. You’ll learn how to conduct keyword research for SEO, repurpose content across platforms, and use tools like Google Trends, AnswerThePublic, and Ubersuggest to find topics that resonate. You’ll also learn how to build a content calendar, write briefs for writers or creators, and measure success using KPIs like impressions, shares, time on page, and conversions. Whether you're working solo or with a team, templates and workflows help streamline your process. Special lessons cover content distribution, repurposing videos into posts, and creating content series that build loyalty over time. You’ll walk away with a documented, month-by-month plan you can execute consistently. By the end, you’ll have a full-funnel content strategy that turns followers into fans, visitors into leads, and posts into assets that work for your brand — long after they’re published.