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Content Strategy for Blogs & Social Media

Content Strategy for Blogs & Social Media

Content Creation & Copywriting

Content Strategy for Blogs & Social Media

Plan content with a purpose instead of posting whenever there is time. This e-learning material shows how to set content goals, define audience needs, choose themes and formats for a blog and social channels, and organise publishing into a realistic calendar. It suits small business owners and marketers who want every article and post to support a clear business objective.

Levels: 4
Starting from: 225 credits
Category: Content Creation & Copywriting

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Beginner

What this level covers

You work through what a content strategy is, how to link content to business goals and how to describe your audience. It covers choosing a few core topics, picking suitable channels and deciding how often you can realistically publish.
Who it suits

This level suits people who post on a blog or social media without a clear plan and want a simple starting point. It fits small business owners, new content assistants and freelancers who are unsure what to publish or why.
What you can apply afterwards

You should be able to write down a clear goal for your content, describe who it is for, list a handful of core topics and set a realistic publishing rhythm for one blog and one social channel.

Level 1

225 credits

Intermediate

What this level covers

You work through topic clusters, keyword research for blog posts and repurposing long articles into social formats. It covers building a simple editorial calendar, using basic analytics to review performance and fixing common problems such as inconsistent posting and scattered themes.
Who it suits

This level is for learners who already publish regularly and want their blog and social content to work together. It suits marketers who have plenty of posts but struggle to see which ones support the business and which ones do not.
What you can apply afterwards

You will be ready to organise your content into clear topic groups, plan a month of connected blog and social posts, reuse one article in several formats and use simple data to decide what to keep, change or stop.

Level 2

425 credits

Advanced

What this level covers

You work through mapping content to each stage of the buyer's journey, auditing existing content and planning distribution across owned, shared and paid channels. It covers setting measurable goals, balancing evergreen and timely content and allocating limited time and budget.
Who it suits

This level suits content leads who manage several channels, contributors and campaigns and need to prioritise under pressure. It fits marketers who must show how content supports sales, brand and customer goals rather than only producing more posts.
What you can apply afterwards

You can then audit a content library, decide what to update or retire, build a quarterly plan tied to clear goals and explain to managers how each part of the content mix supports the wider business plan.

Level 3

725 credits

Expert

What this level covers

You work through designing a content operating model, setting governance and quality standards and aligning content with product, sales and customer teams. It covers weighing reach against depth, measuring long-term content value and adapting strategy for new markets and platforms.
Who it suits

This level is for senior marketers and content leaders who set direction for a brand's content across teams and markets. It suits those responsible for long-term plans, governance and difficult choices about where content effort should and should not go.
What you can apply afterwards

You should be ready to write a content strategy that others can follow, set standards and workflows for a content team, make clear trade-offs between competing priorities and guide how content evolves as the business and its platforms change.

Level 4

1,025 credits

Inside this material

Many businesses publish plenty of content yet struggle to say what it is for. This e-learning material starts by linking content to business goals, whether that is building awareness, earning trust or bringing visitors to a product page. It then helps you research what your audience searches for and asks about, and group those needs into a small set of content pillars.

As the levels progress, you move from planning individual articles to shaping a connected system where blog posts feed social updates and social activity sends readers back to deeper content. You also look at repurposing, sensible publishing frequency and simple ways to review what is working.

The outcome is a content plan written around your own business, with themes, formats and a calendar you can keep up with.

Content Strategy for Blogs & Social Media

Content Strategy for Blogs & Social Media

Beginner

What this level covers

Who it suits

What you can apply afterwards

Intermediate

What this level covers

Who it suits

What you can apply afterwards

Advanced

What this level covers

Who it suits

What you can apply afterwards

Expert

What this level covers

Who it suits

What you can apply afterwards

Inside this material