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Digital Marketing Masterclass

Digital Marketing Masterclass
Digital Marketing

Digital Marketing Masterclass

A wide, practical view of modern digital marketing for business owners and marketers who want one connected plan rather than scattered tactics. This e-learning material works through audience research, channel selection, content, paid media, email and measurement, and shows how each part supports your wider business strategy. It suits anyone who needs to plan, budget and review digital activity with confidence.

Levels
4
Starting from
260 credits
Category
Digital Marketing
Pick your level

Unlock levels with the credits in your balance. Top up whenever you need more.

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Pick your level

Select a level to see what it includes

Beginner

  • What this level covers

    It works through the core digital channels: search, social media, email, paid ads and your website. You meet key terms such as reach, click-through rate and conversion, map a simple customer journey and see how each channel plays a different role.

  • Who it suits

    This level suits business owners, new marketers and career changers who know digital marketing only as a buzzword. You may run a small business or support one, and you want a clear picture of the main online channels before spending any budget.

  • What you can apply afterwards

    You should be able to explain what each main digital channel does, choose one or two that suit your business and set a basic goal for each. You can then read simple reports and describe what the numbers are telling you.

Level 1

260 credits

Inside this material

Digital marketing covers many channels, and it is easy to spend time and money on each one without a clear reason. This e-learning material starts by helping you define who you want to reach, what you want them to do and how you will judge success, before looking at any single platform.

From there it moves through search, social media, paid advertising, email and website content, explaining what each channel does well and where it falls short. The early levels focus on core ideas and vocabulary, while later levels look at budgeting, combining channels and reading performance data to decide what to keep, change or stop.

Throughout, you are encouraged to apply each idea to your own business, so that by the end you have the outline of a realistic digital marketing plan you can put into action.