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Digital Strategy & Planning

Digital Strategy & Planning
Digital Marketing

Digital Strategy & Planning

A planning-first guide to building a digital strategy that fits your business goals. This e-learning material helps you assess where you stand online, understand customers and competitors, set measurable objectives, choose channels and allocate budget and time. It suits owners, managers and marketers who want every digital activity to connect to a single, written plan they can review and adjust.

Levels
4
Starting from
300 credits
Category
Digital Marketing
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Select a level to see what it includes

Beginner

  • What this level covers

    It covers the difference between strategy, plans and tactics, setting a simple digital goal, understanding your audience, auditing your current online presence and choosing priorities. You also learn basic frameworks such as SWOT and the customer journey, applied to small business examples.

  • Who it suits

    This level suits founders, managers and marketers who are asked to do more online without a clear plan. You may already use a website and social media, but you want to understand how a digital strategy is structured before making decisions.

  • What you can apply afterwards

    You should be able to audit your current digital activity, write one clear goal with supporting priorities and produce a short one-page plan showing what you will do first and why it matters to your business.

Level 1

300 credits

Inside this material

Many businesses are active online without ever writing down what they are trying to achieve. This e-learning material puts planning first. It starts with an honest audit of your current website, social presence, advertising and data, then looks at customer needs and what competitors are doing well.

With that picture in place, you set objectives that can be measured and decide which channels deserve attention. The middle levels explain how to balance owned, earned and paid media, estimate resources and build a realistic timeline.

Later levels cover measurement frameworks, reporting rhythms and how to review and adjust the plan as results come in. By working through each stage with your own business in mind, you finish with a clear, documented digital strategy rather than a list of disconnected ideas.