In this course, you’ll learn how to create, manage, and optimize Instagram ad campaigns that actually convert. Tailored for entrepreneurs, marketers, and small business owners, this course breaks down the Instagram advertising ecosystem into actionable steps. Starting with ad setup through Meta Ads Manager, you’ll explore audience targeting, placements, and budgeting techniques specific to Instagram. You'll learn how to choose between image, carousel, story, and reel formats — and which types of content work best for different goals like traffic, conversions, or brand awareness. The course includes guidance on writing effective ad copy, selecting creative visuals, and setting up retargeting strategies using custom and lookalike audiences. You’ll also learn how to connect your product catalog for shoppable posts and use Instagram Insights and Meta reporting tools to track ROI. Beyond the technical aspects, the course focuses on building ad creatives that align with Instagram’s native experience, helping you create scroll-stopping visuals and messages. By the end, you’ll be able to confidently launch high-performing campaigns tailored for Instagram’s visual-first audience, without wasting money or relying on guesswork. No prior ad experience is needed — just a goal and a brand to promote.