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Personal Storytelling for Influence

Personal Storytelling for Influence
Personal Branding & Communication

Personal Storytelling for Influence

Stories help people remember ideas and trust the person sharing them. This e-learning material shows how to find meaningful moments from your own experience, shape them into short stories with a clear point and use them in presentations, sales conversations, interviews and social posts. It suits professionals and founders who want to communicate their values and ideas more persuasively and authentically.

Levels
4
Starting from
190 credits
Category
Personal Branding & Communication
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Beginner

  • What this level covers

    Introduces why stories persuade, the basic shape of a story with a situation, a challenge and a change, finding stories in your own experience, and keeping them short and honest. Easy examples show how to tell a story in an introduction, email or post.

  • Who it suits

    For people who find it hard to talk about themselves or their work in a way that holds attention. It suits professionals, founders and freelancers who want to use simple stories to introduce themselves and explain what they do.

  • What you can apply afterwards

    You should be able to find a few stories from your own experience, shape each one with a clear beginning, challenge and result, and use them to introduce yourself and your work in a more memorable way.

Level 1

190 credits

Inside this material

Everyone has useful stories, but most people never collect them. This e-learning material begins by helping you build a story bank: moments of challenge, learning, failure and success from your work and life that reveal what you care about and how you think.

The levels then look at structure. You will see how a simple arc of situation, tension, action and outcome keeps listeners engaged, and how to trim a story so it serves the point you want to make. Later levels explore adapting the same story for different audiences and formats, from a two-line social post to a longer keynote opening, while staying honest and respectful of others involved.

By the end, you have a set of polished personal stories matched to specific goals, such as introducing yourself, explaining your business or handling a difficult question, ready to use and refine over time.