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Product Listing Optimization

Product Listing Optimization
E-commerce & Online Selling

Product Listing Optimization

A product listing has seconds to convince a shopper to keep reading. This e-learning material explains how to optimise product titles, images, descriptions, bullet points, attributes and keywords for online stores and marketplaces, balancing search visibility with persuasive, accurate information. It suits e-commerce sellers and marketers who want to plan listings that help customers find, understand and choose their products.

Levels
4
Starting from
190 credits
Category
E-commerce & Online Selling
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Beginner

  • What this level covers

    It covers the parts of a product listing, writing clear titles and descriptions, choosing and ordering photos, and presenting key details such as size, materials and delivery. You also look at how shoppers search and simple ways to include useful keywords.

  • Who it suits

    This level suits sellers who have products online but are unsure what makes one listing more appealing than another. It fits small shop owners and marketplace sellers who want simple improvements they can make without technical skills.

  • What you can apply afterwards

    You should be able to review a listing and improve its title, images and description so shoppers understand the product quickly. You can then apply a simple checklist to every new product before it goes online.

Level 1

190 credits

Inside this material

Shoppers compare products quickly, and search algorithms decide which listings they see first. This e-learning material starts with understanding how people search for products like yours, gathering relevant keywords and deciding which information matters most to buyers at each stage of their decision.

The levels then work through each part of a listing: writing clear titles, choosing and ordering images, structuring descriptions and key feature points, completing product attributes accurately and answering common questions before they are asked. You also look at the differences between your own store and marketplaces such as Amazon, and at keeping information consistent across channels.

Later material covers reviewing performance data, testing changes one at a time and refreshing listings as products and customer needs evolve. You apply each step to your own product range as you go.