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SEO Fundamentals for Beginners

SEO Fundamentals for Beginners
Digital Marketing

SEO Fundamentals for Beginners

A clear starting point for anyone new to search engine optimisation. This e-learning material explains how search engines find, understand and rank pages, how to research the words your customers actually use, and how to improve your own site's content and structure. It suits small business owners and new marketers who want search to become a steady, planned source of visitors.

Levels
4
Starting from
190 credits
Category
Digital Marketing
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Beginner

  • What this level covers

    It explains how search engines crawl, index and rank pages, what keywords are and how people search. You look at title tags, meta descriptions, headings and simple on-page improvements, using easy examples from a small business website.

  • Who it suits

    This level suits complete newcomers to search engine optimisation, such as small business owners and junior marketers who have heard that SEO matters but are unsure where to start. No technical background is needed to follow it.

  • What you can apply afterwards

    You should be able to explain in plain terms how a page gets found in search, choose a few sensible keywords for your business and improve the titles and headings of your most important pages.

Level 1

190 credits

Inside this material

Search engine optimisation can look technical from the outside, but the basics are logical once you see how search engines work. This e-learning material begins with crawling, indexing and ranking in plain language, then moves on to keyword research: finding the phrases people type when they need what you offer and judging which ones are realistic to target.

Later levels turn to your own pages. You look at titles, headings, content quality, internal links, page speed and mobile use, and learn how each affects visibility. The material also introduces links from other websites and why quality matters more than quantity.

Because results from search build over time, the final part focuses on planning: choosing priorities, tracking progress with free tools and fitting search work into your wider marketing plan without chasing shortcuts.