This course offers a comprehensive introduction to the foundational principles of Search Engine Optimization (SEO), tailored specifically for those new to the field. Whether you're a business owner, aspiring marketer, or content creator, this course gives you the building blocks to improve online visibility and drive organic traffic. You’ll start with the basics — how search engines work, why keywords matter, and the difference between on-page and off-page SEO. Then you'll dive into technical concepts like meta tags, sitemaps, crawlability, indexing, and mobile responsiveness. You’ll also explore tools like Google Search Console, Google Trends, and keyword planners to analyze your website’s performance and find ranking opportunities. Beyond the technical side, this course emphasizes user experience (UX), content strategy, and aligning SEO with customer intent. You’ll learn how to conduct keyword research, structure content for readability, and use internal linking to improve engagement. Each module includes interactive exercises and real-world examples to help solidify your learning. You’ll be able to apply SEO techniques to blogs, landing pages, product descriptions, and more — no coding experience necessary. By the end of this course, you’ll have a clear understanding of how to get your content found by the right audience. It’s the perfect first step toward becoming an SEO-savvy professional or boosting your online brand without paid ads.