Understanding your customer’s experience from first touch to post-sale is essential to optimizing conversions, retention, and satisfaction. This course teaches you how to map the full customer journey — visualizing every stage of interaction with your brand and identifying key opportunities to improve. You’ll begin by defining buyer personas and understanding the psychological and emotional journey a customer takes — from awareness and consideration to purchase and loyalty. Then, you’ll map out each step of the journey across channels: website, social media, email, sales, support, and onboarding. You’ll learn to identify friction points, content gaps, or messaging inconsistencies that cause drop-offs or confusion. The course provides journey mapping templates, whiteboard frameworks, and customer feedback analysis tools so you can build your own custom map with clarity and focus. Practical modules show how to align marketing messages with the buyer’s mindset, how to create supportive content at each touchpoint, and how to use tools like Lucidchart, Miro, or even Google Sheets to visualize the journey effectively. You’ll also explore how to involve stakeholders — from product to customer service — to ensure that your brand delivers a seamless and satisfying experience end-to-end. By the end of the course, you’ll have a complete, actionable customer journey map that helps your team optimize campaigns, personalize messaging, and elevate the customer experience. Whether you're a marketer, founder, or UX designer, this course ensures you design with your customer in mind — every step of the way.