Marketing Analytics & Tools
8 materials
Marketing Analytics & Tools
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Google Analytics 4 (GA4) Basics
Get comfortable with Google Analytics 4 and the way it measures a website. This e-learning material explains e...
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225 credits
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Data-Driven Marketing Decisions
Make marketing choices with evidence instead of instinct alone. This e-learning material shows how to frame th...
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260 credits
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A/B Testing for Marketers
Learn how to test marketing ideas properly so each change is judged on evidence. This e-learning material cove...
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260 credits
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UTM Tracking & Attribution Models
Find out where your customers really come from and which channels deserve credit. This e-learning material exp...
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300 credits
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Marketing Dashboard Creation
Build a marketing dashboard that people actually use. This e-learning material covers choosing the right measu...
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260 credits
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CRM & Email Metrics Deep Dive
Look beyond open rates and understand what your CRM and email data is really telling you. This e-learning mate...
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260 credits
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Social Media Analytics Tools
Measure social media with purpose instead of chasing likes. This e-learning material explains the native analy...
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225 credits
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Conversion Rate Optimization (CRO)
Get more value from the visitors you already have. This e-learning material explains how to find where people...
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300 credits
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