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Marketing Dashboard Creation

Marketing Dashboard Creation
Marketing Analytics & Tools

Marketing Dashboard Creation

Build a marketing dashboard that people actually use. This e-learning material covers choosing the right measures, connecting data sources, designing clear charts and setting a review rhythm that leads to action. It suits marketers, analysts and business owners who are tired of scattered spreadsheets and want one clear view of performance that supports planning and regular team discussion.

Levels
4
Starting from
260 credits
Category
Marketing Analytics & Tools
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Select a level to see what it includes

Beginner

  • What this level covers

    It covers what a dashboard is for, choosing a handful of key measures, connecting a simple data source, basic chart types and when to use each, and laying out a page so the main message is easy to see.

  • Who it suits

    Made for marketers and owners who copy numbers into slides by hand each week and want an easier way. It suits beginners who have never built a dashboard and want a clear, simple starting point.

  • What you can apply afterwards

    You should be able to build a simple one-page dashboard for a campaign or channel, choose suitable charts and keep it clear enough that a colleague understands it at a glance.

Level 1

260 credits

Inside this material

A dashboard is only useful if it answers the questions people bring to it. This e-learning material starts with those questions, helping you agree who the dashboard is for, what decisions it should support and which few measures belong at the top.

The levels then move through the practical work: gathering data from advertising, analytics, email and sales tools, choosing chart types that match each measure, adding targets and comparisons, and keeping the layout clean enough to read at a glance. Later material covers maintaining data quality, documenting definitions and setting a regular review so the dashboard leads to decisions rather than simply being looked at.

The material uses widely available tools such as Looker Studio and spreadsheets as examples, and you sketch and build a dashboard for your own business as you go.