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Google Analytics 4 (GA4) Basics

Google Analytics 4 (GA4) Basics
Marketing Analytics & Tools

Google Analytics 4 (GA4) Basics

Get comfortable with Google Analytics 4 and the way it measures a website. This e-learning material explains events, conversions, reports and explorations in clear steps, and shows how to check that your data can be trusted. It suits business owners and marketers who want to answer everyday questions about their visitors without relying on someone else to read the reports for them.

Levels
4
Starting from
225 credits
Category
Marketing Analytics & Tools
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Beginner

  • What this level covers

    It explains the GA4 event-based model, properties and data streams, users, visits and engagement, and the main standard reports. You also learn how to add the tag to a website and check that data is arriving correctly.

  • Who it suits

    Made for marketers, owners and assistants opening Google Analytics 4 for the first time or moving over from an older setup. It suits anyone who finds the interface confusing and wants a clear, simple way to begin.

  • What you can apply afterwards

    You should be able to find your way around GA4, explain its key terms in plain language and answer simple questions such as where visitors come from and which pages they view most.

Level 1

225 credits

Inside this material

Google Analytics 4 measures websites differently from older analytics tools, and many businesses install it without ever feeling confident in what it shows. This e-learning material starts from the basic idea behind it: every visit is made up of events, and the events you mark as important become your conversions.

Early levels cover setting up a property, understanding the standard reports, filtering by date, channel and device, and spotting common tracking gaps. Later levels move on to custom events, audiences, explorations and linking the data to your advertising accounts, always with a focus on the questions a business actually needs answered.

As you work through the material, you review your own property step by step and write down the few reports you will check regularly, so analytics becomes part of your planning rather than a screen you avoid.