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Social Media Analytics Tools

Social Media Analytics Tools
Marketing Analytics & Tools

Social Media Analytics Tools

Measure social media with purpose instead of chasing likes. This e-learning material explains the native analytics in the main platforms, the third-party tools worth considering and how to link social activity to business results. It suits social media managers, marketers and business owners who want to report clearly on performance and plan their content around what their audience actually responds to.

Levels
4
Starting from
225 credits
Category
Marketing Analytics & Tools
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Pick your level

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Beginner

  • What this level covers

    You work through the built-in insights on the main platforms, the difference between reach, impressions and engagement, how follower growth is shown, and where to find post-level results. Simple examples show how to note these figures in a basic weekly tracking sheet.

  • Who it suits

    This level suits business owners and marketers who post on social media but rarely look at the numbers behind it. It fits anyone who wants a calm, clear starting point for reading platform insights before making bigger plans for their channels.

  • What you can apply afterwards

    You should be able to open the insights on each of your accounts, read the core figures with confidence and keep a simple weekly record. That record gives you a clear baseline for judging which posts are worth repeating.

Level 1

225 credits

Inside this material

Every social platform offers its own analytics, and each uses slightly different names for similar ideas. This e-learning material brings them together, explaining reach, impressions, engagement, follower growth, saves, shares and click-throughs, and showing which ones matter for awareness, consideration and sales.

The levels progress from reading the built-in insights on platforms such as Instagram, Facebook, TikTok, LinkedIn and YouTube to comparing them in one place. You look at when a scheduling or listening tool is worth paying for, how to track traffic and sales from social posts, and how to spot patterns in timing, format and topic.

Along the way, you set goals for your own accounts, choose the measures that reflect them and build a monthly report that makes the next content plan easier to decide.