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E-commerce Analytics & Reporting

E-commerce Analytics & Reporting
E-commerce & Online Selling

E-commerce Analytics & Reporting

Turn store data into decisions you can act on. This e-learning material explains which e-commerce metrics matter, how to set up reliable reports and how to read sales, traffic and customer figures together. It suits shop owners and marketers who want a regular reporting routine that shows what is working, what is not and where to focus next.

Levels
4
Starting from
260 credits
Category
E-commerce & Online Selling
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Every level is unlocked on its own

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Select a level to see what it includes

Beginner

  • What this level covers

    This level introduces core store metrics such as revenue, orders, average order value, conversion rate and returning customers. It shows where to find them in common platform reports and how to read a simple weekly summary.

  • Who it suits

    Written for store owners who have sales data in their platform but are not sure what to look at. It suits beginners who want a simple, regular way to check how the business is doing without feeling overwhelmed.

  • What you can apply afterwards

    Afterwards you should be able to explain what each core metric means, pull a basic weekly report from your store and notice when a number has moved enough to deserve a closer look.

Level 1

260 credits

Inside this material

Most online shops collect more data than they use. This e-learning material helps you decide which numbers deserve your attention and how to turn them into a reporting routine that supports planning.

It begins with the core measures of an online store, such as conversion rate, average order value, repeat purchase rate and contribution margin, and shows how each one connects to decisions about pricing, stock and marketing. The following levels cover building simple weekly and monthly reports, comparing channels fairly, separating seasonal movement from genuine change and presenting findings so others can act on them.

As you progress, you set up a reporting template for your own store and use it to review a recent period, giving you a practical habit you can continue on your own schedule.