Beginner
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What this level covers
It covers how Meta Ads Manager is organised into campaigns, ad sets and ads, choosing a sales objective, setting a small daily budget, basic audience options and simple product image ads. You also learn what the Meta Pixel does for a store.
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Who it suits
Made for online store owners who have never run Facebook or Instagram ads, or who have only boosted a post. It suits people who want to understand the basics before spending anything on paid advertising for their products.
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What you can apply afterwards
You should be able to set up a small, sensible test campaign for one product, choose a clear objective and audience, and read the basic numbers well enough to know whether the ad is being seen and clicked.
225 credits