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Facebook & Instagram Reels Strategy

Facebook & Instagram Reels Strategy
Social Media & Influencer Marketing

Facebook & Instagram Reels Strategy

Reels on Facebook and Instagram can reach people who do not yet follow you, if they are planned with purpose. This e-learning material covers setting goals for Reels, developing repeatable formats, writing hooks, filming and editing on a phone, using audio and captions well and reading performance data. It suits businesses and creators who want a clear short-form video strategy.

Levels
4
Starting from
190 credits
Category
Social Media & Influencer Marketing
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Beginner

  • What this level covers

    Reels basics: how Reels are shown on Facebook and Instagram, recording and editing in the apps, using templates, audio and text overlays, vertical framing, the first-second hook, captions for sound-off viewing and the key figures in Reels insights.

  • Who it suits

    For business owners and marketers who have seen Reels everywhere but have not made any yet, and who want to understand the format, the tools and the basics of a good short video before they start.

  • What you can apply afterwards

    You should be able to create and publish simple Reels with clear hooks, captions and suitable audio on both platforms. You can then read basic Reels insights and decide what to try in your next short video.

Level 1

190 credits

Inside this material

Short-form video can feel like guesswork until you connect it to clear goals. This e-learning material starts by defining what Reels should do for your brand, from building awareness to driving enquiries, and how they fit alongside your other posts and adverts on Meta's platforms.

The levels then cover planning and production. You will develop a handful of recurring Reel formats that suit your business, write openings that hold attention, plan simple shot lists and edit clips on a phone with text, captions and audio. Later levels look at posting across Facebook and Instagram, calls to action, accessibility, comparing performance metrics and deciding when to boost a Reel with paid promotion.

You apply every step to your own brand, finishing with a Reels plan, a set of reusable templates and a review routine for improving your videos based on what the data shows.