Beginner
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What this level covers
Works through the core ideas of growth: the funnel from awareness to referral, choosing one clear growth metric, low-cost acquisition channels and simple experiments. Easy examples show how a small startup can test a landing page, an email or a referral offer quickly.
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Who it suits
For founders and early team members who are new to growth thinking and want a practical starting point. It suits anyone with a product or idea who needs to understand how startups find, test and repeat the channels that bring in their first customers.
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What you can apply afterwards
You should be able to map your own funnel, pick one metric that shows real progress and plan a few simple, low-cost experiments. You will also know how to record what you tried so each result shapes your next step.
260 credits