Beginner
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What this level covers
It covers the build, measure, learn loop, writing a simple hypothesis, what a minimum viable product is and the difference between assumptions and evidence. You also look at easy examples such as a landing page test or a small set of customer conversations.
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Who it suits
This level is for people who have heard of the lean startup approach and want to understand its core ideas before applying them. It suits aspiring founders, product managers and innovators who want to avoid spending months building something nobody wants.
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What you can apply afterwards
Afterwards you should be able to write clear hypotheses about your idea, choose a simple test for the riskiest one and describe what result would change your plan. You will be ready to start learning from customers early.
260 credits