Selling to businesses requires a unique approach, and this course is designed to help you master that process. Tailored for sales professionals, consultants, and account managers, the course explores proven techniques to sell products or services to corporate clients effectively. You’ll learn how to navigate longer sales cycles, identify decision-makers, and tailor your messaging to meet business needs. Topics include solution selling, consultative conversations, and multi-touch outreach strategies. You'll also explore how to use LinkedIn, email sequences, and industry research to personalize outreach and establish authority. The course emphasizes value-based selling — helping clients see the ROI of your offering — rather than relying on generic features and benefits. You’ll learn how to create compelling proposals, lead presentations, and negotiate contracts confidently. Strategies for upselling, account expansion, and client retention are also included. Case studies from real B2B scenarios are used throughout, allowing you to apply concepts to your own pipeline. You’ll also work with CRM workflows and analytics to track progress and optimize efforts. By the end, you'll be equipped with a toolkit of advanced B2B sales strategies that foster trust, accelerate decision-making, and convert leads into long-term business relationships.