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Sales Fundamentals: From Lead to Close

Sales Fundamentals: From Lead to Close
Sales & Negotiation Skills

Sales Fundamentals: From Lead to Close

A clear walk through the full sales process, from the first contact with a potential customer to a confirmed order. This e-learning material covers qualifying leads, asking good questions, presenting value, handling concerns and closing with confidence. It suits new salespeople, founders who sell their own products and anyone who needs a simple, repeatable sales plan for their business.

Levels
4
Starting from
150 credits
Category
Sales & Negotiation Skills
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Beginner

  • What this level covers

    It covers the stages of a simple sales process, what a lead is, qualifying with a few basic questions, listening well, presenting value instead of features, following up politely and asking for the decision. Each step uses everyday business examples.

  • Who it suits

    This level suits people who are new to selling, such as founders selling their own product, new sales hires or service providers who dread sales conversations. It assumes no sales experience and starts from the basic idea of a sales process.

  • What you can apply afterwards

    You should be able to describe each stage of a sales process, hold a simple discovery conversation, present your offer in terms of customer value and follow up without feeling pushy. You can then ask for a clear decision.

Level 1

150 credits

Inside this material

Selling is easier to improve once you see it as a series of stages rather than a single conversation. This e-learning material maps those stages, starting with where leads come from and how to decide quickly which ones are worth your time.

The next part focuses on discovery: preparing for a first conversation, asking open questions, listening for real needs and summarising what you heard. You then learn to connect what you offer to those needs, present pricing clearly and respond to common concerns without pressure.

Later levels cover closing, agreeing next steps and following up so that opportunities do not quietly fade. Simple tools such as a sales pipeline and basic activity tracking are introduced, so you can plan your sales work each week and see where deals tend to stall.