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Strategic Negotiation Skills

Strategic Negotiation Skills
Sales & Negotiation Skills

Strategic Negotiation Skills

A structured approach to negotiating with customers, suppliers, partners and investors. This e-learning material covers preparation, understanding interests and alternatives, setting goals and limits, making and responding to offers, and reaching agreements that last. It suits business owners, managers and sales professionals who want to plan negotiations deliberately and protect value instead of relying on instinct in the moment.

Levels
4
Starting from
300 credits
Category
Sales & Negotiation Skills
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Beginner

  • What this level covers

    It covers the core ideas of negotiation, including interests versus positions, your walk-away point and the value of preparation. You also learn simple ways to open a discussion, ask questions, make a first offer and record what has been agreed.

  • Who it suits

    This level is for anyone who has to agree prices, terms or deadlines but has little experience of negotiating. It suits new managers, freelancers and small business owners who tend to accept the first offer or avoid the conversation altogether.

  • What you can apply afterwards

    Afterwards you should be able to prepare for a simple negotiation, know your limits before you start and make a reasonable first offer. You will be ready to ask better questions and confirm agreements clearly in writing.

Level 1

300 credits

Inside this material

Good negotiation starts well before anyone sits down to talk. This e-learning material puts preparation at the centre, showing how to clarify what you want, what the other side is likely to want and what you will do if no agreement is reached.

From there, the material explores the difference between positions and interests, how to create options that give both sides more value and when to hold firm. You learn how to open, make and respond to offers, trade concessions rather than simply give them away, and keep emotions in check when discussions become tense.

Later levels cover more complex situations, such as negotiating with several parties, long-term partnerships and internal negotiations over budgets or priorities. Each level connects back to planning, so you can approach important conversations with a written strategy instead of improvising under pressure.