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Video Scripting & Content Planning

Video Scripting & Content Planning
Content Creation & Copywriting

Video Scripting & Content Planning

Video is easier to produce when the thinking is done before the camera is switched on. This e-learning material explains how to plan video content around business goals, write scripts with a strong opening, clear structure and focused call to action, and organise ideas into a practical production plan. It suits marketers, creators and business owners making video for social media, websites or product explanations.

Levels
4
Starting from
190 credits
Category
Content Creation & Copywriting
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Beginner

  • What this level covers

    You work through the basic structure of a short video: a hook, a main point and a call to action. It covers writing simple scripts in spoken language, planning shots on a basic shot list and choosing video ideas that match your audience.

  • Who it suits

    This level suits people who want to start making short business videos but feel unsure how to plan what to say. It fits business owners, social media assistants and new creators who tend to record without a script and then struggle to edit.

  • What you can apply afterwards

    You should be able to write a short script with a clear opening hook, plan the shots you need before recording and produce a first simple video that makes one point clearly and ends with a single next step.

Level 1

190 credits

Inside this material

Many videos lose viewers in the first few seconds because the purpose was never clear. This e-learning material starts by defining what each video should achieve and who it is for, then shows how to turn that aim into a script that opens with a hook, delivers one main message and ends with a clear next step.

The levels move from short social clips to longer explainer and product videos. Along the way you look at writing for the ear rather than the page, planning visuals alongside words, simple storyboards and shot lists, and keeping a steady tone across a series.

Later material brings everything into a content plan, so you can batch ideas, schedule recording and reuse footage across platforms. You apply each step to videos for your own business.