Beginner
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What this level covers
YouTube basics: setting up and branding a channel, choosing a clear focus, planning a first video, simple recording and editing, writing titles and descriptions, designing thumbnails, and the key YouTube Studio terms such as impressions, click-through rate and watch time.
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Who it suits
For business owners, experts and aspiring creators who want to start a YouTube channel for their brand or knowledge, and who need to understand the basics before investing in equipment or a regular upload plan.
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What you can apply afterwards
You should be able to set up a branded channel with a clear focus, publish your first videos with considered titles and thumbnails, and read the main YouTube Studio figures. You can then plan realistic next steps for the channel.
225 credits